Bolder Interiors Take Hold in Homes
A shift toward color drenching shows renewed interest in warmer, more expressive interiors that could translate well in listing photos and online tours.
Rate Shopping Pays, Most Don’t Do It
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
Marketing Moves Beyond ‘Just Listed’
As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.
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