
Focus Matters More Than Ever in 2026 Marketing
Tighter budgets, deeper AI use and audience fragmentation are pushing real estate pros to prioritize focus, consistency and clear positioning over trend chasing.

Compass Completes $1.6B Anywhere Acquisition
The deal brings together roughly 340,000 real estate pros and affiliate broker-owners under Compass International Holdings, with Robert Reffkin at the helm.

Florida Realtors Scholarship Apps Now Open
Florida residents can apply for 2026-27 academic awards starting at $1,000. Students in any major are eligible if they submit their online application by March 6.
Categories
Recent Posts

Fannie Mae raises 2027 mortgage rate forecast

Florida housing market holds steady in September

Fourth-quarter habits can build 2027 business

Long-term mortgage rate holds after seven weekly increases

How agents can stand out in AI search

Florida real estate experts share buying, selling tips

Five questions to ask about appraisal changes

Buyers take another look at adjustable-rate loans

Hispanic buyers play growing role in housing market

Real estate inquiries often fail to reach agents
