
Why Your Brand Needs a Checkup
A brand audit helps agents spot gaps between their online presence and real-world service, ensuring their message, visuals and customer experience stay aligned.

Mortgage Rates Ease Further
Rates on 30-year mortgages slipped to 6.19% from 6.23% last week, close to its lowest point this year. Borrowing costs on 15-year loans averaged 5.44%.

State Invests $112M in Water Quality
Gov. DeSantis announced 53 new projects to improve water quality, strengthen water supplies and expand the technology to detect and reduce harmful algal blooms.
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Recent Posts

Fannie Mae raises 2027 mortgage rate forecast

Florida housing market holds steady in September

Fourth-quarter habits can build 2027 business

Long-term mortgage rate holds after seven weekly increases

How agents can stand out in AI search

Florida real estate experts share buying, selling tips

Five questions to ask about appraisal changes

Buyers take another look at adjustable-rate loans

Hispanic buyers play growing role in housing market

Real estate inquiries often fail to reach agents
