AI’s Redefining Real Estate Holiday Marketing
Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients.
Adjustable Mortgages Gain Ground Again
Adjustable-rate mortgages made up about 10% of all mortgage applications in September, the highest share in nearly two years and well above the post-2008 average of 6%.
Home Staging Tips From the Pros
Experts say the best home staging starts with a focal point, showcases light and room flow, and helps buyers picture living in the space day to day.
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Recent Posts
Fannie Mae raises 2027 mortgage rate forecast
Florida housing market holds steady in September
Fourth-quarter habits can build 2027 business
Long-term mortgage rate holds after seven weekly increases
How agents can stand out in AI search
Florida real estate experts share buying, selling tips
Five questions to ask about appraisal changes
Buyers take another look at adjustable-rate loans
Hispanic buyers play growing role in housing market
Real estate inquiries often fail to reach agents