
“Style” Sells: Marketing Lessons from Taylor Swift
Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest.

First-Time Buyer Program Offers Key Guidance
UF’s First-Time Homebuyer Program helps Floridians learn the full process, from loans to closing. Taught statewide, it offers tools for confident, long-term ownership.

Budget-Friendly Ideas to Boost Curb Appeal
Quick and inexpensive fixes, such as painting a front door or replacing a worn welcome mat, can help make a great first impression on prospective buyers.
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Saudi Arabia opens property ownership portal to foreign buyers

Florida home sales gain momentum, extend growth streak to 10 months

Mature trees can add to resale value, agent says

Average 30-year mortgage rate climbs to highest level in nearly a year

New NAR survey: Americans value walkable neighborhoods

Florida economy moves up to No. 14 globally

Young buyers face tougher path to ownership

Renovations with the biggest bang for your buck

NAR leaders help deliver landmark housing law

Florida inventory tells a split-market story
